How It Works

Data is great, but intelligence is better.

Marketing Insights is built on a predictive algorithm designed to identify under-performing titles and surface new opportunities for sales growth.

1. COLLECT
   Marketing Insights gathers 60+ data points from consumer-facing channels – for all of your titles, every day.

2. ANALYZE
   We assess activity and performance across your titles to understand consumer demand and engagement.
   
   
3. IDENTIFY
   We surface fresh, high-potential marketing and selling opportunities based on real consumer activity.
   
   
4. ACT
   We provide clear data and recommended actions to improve the likelihood for discovery and conversion to sale.

Opportunity titles, insights, and actions are refreshed daily based on the latest data from across key web, retail, and social channels.

What data do we look at?

Marketing Insights provides visibility across the marketing funnel and helps you interpret dozens of signals and ranking factors that impact discovery and conversion at online retailers such as Amazon. The data points we assess are proven leading and trailing indicators of sales performance—that is, they are highly correlated with and predictive of consumer sales (both online and off).

Our data points fall into four broad categories:

Online Retail Performance
How are your books positioned and performing at Amazon?

• Bestseller rank
• Amazon price history
• Category placement
• Consumer reviews and ratings
• Availability

Web & Social Activity
How are readers engaging with and responding to your books online?

• Goodreads engagement
• Social reviews and ratings
• Facebook and Twitter shares

Product Page Optimization
Are your product detail pages optimized for discovery and conversion?

• Key marketing metadata assets
• Product description formatting, length, and structure
• Keyword suggestions

Contributor Presences & Engagement
How is the primary author or contributor positioned online?

• Amazon Author Central page and rankings
• Goodreads author page and audience activity
• Author Wikipedia page views