EAN Detail & History

The Marketing Insights EAN dashboard provides a detailed look at the health and performance of a title and its primary author over time.

From the EAN dashboard, you can have access to detailed data for each title.

• The EAN Overview panel gives you a quick snapshot of core title data and performance metrics as well as cover and author images as they appear on Amazon.
• See data-driven Insights & Actions for actionable marketing recommendations based on the latest consumer demand and activity data.
• Monitor your Online Retail Performance including price and discount data, rank, availability, and consumer reviews and ratings.
• See how Web & Social Activity like Goodreads engagement and Facebook and Twitter shares is trending.
• Make sure your Product Page is optimized for discovery and conversion.
• Keep an eye on how your Author Presences & Engagement are contributing to overall consumer interest.

Using the data to identify sales and marketing opportunities

Review your Insights & Actions.

Our insights call explicit attention to any problems or opportunities we identify for your books. These include:

• Opportunities: Potential promotional or marketing activitiesto capitalize on your strengths.
• Warnings: Problems or gaps that could be harming sales and call for further attention and review.
• Issues: Immediate action itemsto address because they may be negatively impacting your sales performance.

Monitor change over time.

• Watch for spikes in Goodreads, Facebook, Twitter, or Wikipedia activity so you can amplify it.
• See how consumer price points and overall bestseller rank related and correlate with one another.
• As you launch and market a title, keep an eye on the consumer reviews coming in. Did you run a new promotion and your star rating dropped? You may be advertising to the wrong audience for the book.
• See how dynamically Amazon is altering its prices for your titles. Are any of your marketing activities triggering a discount?

Why are related formats of the same title monitored separately?

Related formats and editions of the same title are monitored separately as much of our data is unique to the EAN and Amazon product page. Consumer demand and interest between formats will change at different times and depending on circumstances, especially since there are differences in price promotions, sales rank, and even marketing assets between formats.