Product Page Optimization

Marketing Insights provides a qualitative “scorecard” of the product detail page, with a focus on those elements that are most likely to improve a product’s chances for discovery and conversion.

Product pages should include as much marketing information and detail as possible. A lack of marketing content typically hurts consumer experience and sales, and Amazon weights products more highly if all marketing assets are provided.

Key marketing and metadata elements
Make sure you have all the necessary assets in place for a complete product page.

• Cover image
• Look Inside / Search Inside the Book preview
• Detailed description

Description optimization
Analyze your description against best practices for structure, length, and formatting.

• Overall length
• Structure and paragraph breaks
• Begins with a bold headline
• Use of supported HTML

Keyword suggestions
Get potential keywords that you can use in your marketing assets and metadata.

• Within descriptive copy
• In the retailer search keywords field
• In marketing messaging and advertising campaigns

The Product Page grade is a composite rating the degree to which the structure and content of product detail page is optimized for discovery and conversion.