Full Catalog Marketing Snapshot

Marketing Insights gathers daily retail, web, and social data for all active titles in your list. To view your Marketing Snapshot report, click the See All Titles button on the main Marketing Insights dashboard (to the right of the search bar). 

The Marketing Snapshot report provides a quick look at the current health and performance for your full catalog. From here, you can easily monitor and sort your title list to prioritize efforts and uncover data-driven opportunities, directing attention where it will benefit most.

• Click any title or EAN to view detailed data for a specific book.
• You can filter by author, title, EAN, and format to look at specific smaller sets of titles.
• The report is sorted by overall Amazon bestseller rank (ascending) by default. Click any column header to update the sort order.
• Progress bar and scorecard (✓/!/x) indicators are represented as “HIGH” / “MED” / “LOW” when exported.

Data included in this report

Basic EAN-level product data		Core Marketing Insights performance metrics		Other key data points
Title Format Author EAN Pub date		Online Retail Performance Web & Social Activity Product Page Optimization		Amazon list price Amazon sale price Overall bestseller rank

 

Identifying trends and opportunities across your list

Use the Marketing Snapshot to sort your titles and look for strengths and weaknesses, or prioritize your list based on your current focus.

• Do you have consistently low marks for Product Page Optimization? You may find some of the same issues across a number of titles, which could suggest a change in best practices going forward.
• Do you have any under-performing products? Are there titles where you expected the scores to be higher based on either the author brand or the marketing efforts that have been made? This could signal that some of your promotional activities are not working according to plan.
• Where are you doing well? Identify titles with strong Web & Social Activity, for instance, that may be good candidates for a promotion to help leverage that activity and interest into sales.
• In general, look for areas of misalignment. Where are you strong in one area, but weak in another? When one performance metric is significantly better or worse than another, that's a strong signal there's something you can do to close that gap and improve awareness, drive more interest and traffic to the book, and grow sales.