Marketing Insights analyzes key author presences and related activity, engagement, and performance data, highlighting trends and change over time.
Author presences
Ensure your authors have a strong online presence to support your title marketing.
- Amazon Author Central page
- Goodreads Author page
- Wikipedia page
Activity and engagement
Monitor how consumer interest in the author is contributing to the overall potential for your book.
- Amazon Author rankings (overall rank and category rankings)
- Goodreads audience activity (number of followers; reviews and ratings across titles)
- Wikipedia page views
Note: Marketing Insights currently provides data for the primary author of the book only (the first author listed on Amazon and Goodreads).
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