Pre-Pub Metadata Gaps

The Pre-Pub Metadata Gaps report highlights forthcoming titles with under-optimized product pages. Core product metadata and marketing assets are critical to help search engines and potential buyers understand what your book is, what it’s about, and if it’s relevant. Address product page and metadata issues to improve pre-order sales and launch success.

Why does this matter?

Your product data is foundational to a successful book launch. Product pages should include as much marketing information and detail as possible. A lack of marketing content negatively impacts the consumer experience, discovery, and sales; and Amazon is more likely to feature titles in search and automated merchandising programs if all marketing assets are provided.

Now what?

Check the Product Page Scorecard for each title to get a detailed analysis of what’s missing and what can be improved, and take a look at the Amazon product page to see the consumer experience for yourself.

See our additional help documentation for specific recommendations to optimize your product page for discovery and conversion.

• Key marketing and metadata assets
• Description length and content
• Description structure and formatting
• Keyword suggestions