The author of your book is popular, well-known, or influential in their niche. What can you do to make sure you are positioned to take advantage of the author's popularity?
Build Your Foundation
- Ensure the author's presences are up-to-date and include references to key titles.
- Take a look at the product pages for the author's books to make sure they are optimized to convert.
- If the author's profile has recently spiked due to a new book or media attention, consider updating your book descriptions accordingly.
Develop Your Audience
- Support the author in promoting key titles to their networks. Consider providing them with ready-made posts and content they can easily share.
- Share any relevant press or recent news items about the author and their works.
- Tag the author's social profiles in your own posts so their fans and followers are more likely to see your content.
- Share excerpts or previews from the author's books to generate interest.
- Consider a blog post that builds on the author's influence, for example a listicle ("10 books to read this summer") that includes one of the author's most popular titles as well as some of your other titles.
Expand Your Reach
- Consider an author-oriented campaign to generate interest and engagement across their works, targeting fans of the author, fans of the genre or category, and fans of close comp authors to expand your core audience.
- Similarly, if you publish works by other comparable authors in the same category, you might consider a co-branding campaign to leverage the strength of this author to boost awareness and sales across multiple authors.
- If the author has any series, consider a deep discount or giveaway on the first book in the series.
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