Product Page Analysis

Marketing Insights checks your Amazon product page for key consumer-facing marketing and metadata assets that help improve a book’s chances for discovery and conversion. An assessment of your product details can be found in the Product Page Scorecard panel.

Product pages should include as much marketing information and material as possible. A lack of marketing content typically hurts consumer experience and sales, and Amazon weights products more highly if all marketing assets are provided. We look at the following items to ensure a rich, complete product page. Read more in the linked help articles.

Images and previews

Consumers like to see and sample products before they buy. Online shoppers can’t see your book and pick it up, but your cover image and content preview give your potential buyers the chance to virtually leaf through the book as they might in a physical bookstore. Make sure you have digital shelf appeal and give consumers what they need to make a more informed purchasing decision.

• Cover image
  Upload a high-quality cover image to maximize sales and to ensure the best possible consumer experience. Cover images should be clear and legible at thumbnail size and in grayscale to optimize display across all devices.
• Look Inside / Search Inside the Book preview
  Enable Look Inside / SItB and other retail preview capabilities to improve search optimization and help to ensure the best possible consumer experience.

Product description

A detailed product description improves search engine optimization and consumer conversion. It should provide in-depth and accurate information about the book to help search engines and algorithms understand what the book is about and to help buyers make an informed purchasing decision.  Marketing Insights analyzes your book description against established criteria and best practices for structure, length, and formatting.

• Overall description length
  The description should be at least 150 words long and up to a maximum of 4,000 characters (including HTML markup). Make sure your description provides sufficient detail about the book to help buyers make an informed purchasing decision. Typically, the more detail you can provide the better.
• Structure and paragraph breaks
  Paragraphs (and other structural elements like bold and italic fonts and bullet points) provide emphasis — making the content easier for search engines and human beings to parse.
• Headline / keynote
  Book descriptions should begin with a bold headline (about 25 words or 200 characters in length) to entice potential buyers. This straightforward “elevator pitch” is the most critical component of the description for search engine optimization and discovery.
• Use of HTML and special characters
  If your product description includes unsupported HTMLor is not properly entered and encoded, consumers may see odd, garbled characters or poorly formatted copy.

Read our best practices for more detailed help on improving the structure and content of your description.