Social Activity

Marketing Insights tracks social sharing and mentions of the Amazon product detail page in key social channels to assess consumer reach, interest, and engagement.

The social web is part of a core foundation for online brand building, optimization, and sales growth that reinforces and enhances all other efforts. Social is critical, serving as both a leading and a trailing indicator of consumer interest as well as a powerful marketing and promotion platform. 

In particular, we look activity on leading social networks that is driving directly toward online sales. 

• Facebook engagement: Life-to-date shares, likes, and comments on Facebook posts that include a link to the Amazon product detail page
• Twitter engagement: Tweets and retweets within the last week that include a link to the Amazon product detail page

Note: At this time, we do not assess general title/brand mentions or social sentiment.

Best Practices & Guidelines

• Publishers and authors should utilize their own social platforms to actively mention titles and link directly the Amazon product page.
• Ensure a consistent look and feel across social networks and accounts.
• Schedule posts (for weekends, off-hours, and optimized for different time zones) to reach a broader audience.
• Follow and use hashtags to find relevant discussions and reach new potential readers.
• Respond to fan and follower engagement (e.g. like comments from fans, thank people for sharing, retweet or share posts from followers).
• Posts should always include a balanced mix of original, topical content, promotional content, and shares of other people’s content.
• Include photos, videos, and other multimedia content when possible to improve engagement.
• Test different messaging and content types to see what works best for your audience (track engagement, clicks and conversions), and include strong calls to action when appropriate (e.g., “Check out the latest post on….”; “New book by @_______. Buy it now”).