Amazon Author Data

Marketing Insights looks at the primary contributor’s Amazon author page and Amazon author rank. Your latest data can be found in the Amazon section of the Author Engagement panel.

Author Central Page

Books should be linked to an up-to-date Amazon Author Central page for the primary author. Amazon uses Author Pages to “weight” authors (and those authors’ titles) within search results and determine their relevance to a particular consumer search.

• Author listing
  Create (or update) the Amazon Author Central page, and complete profile information as completely as possible. Ensure that the author is accurately connected to all their titles.
• Author bio
  Include an author biography of at least 100 characters that highlights notable attributes and helps potential buyers understand who the author is. Be sure to mention important book titles, especially the most recent book, in the bio.
• Author photo
  Upload at least one recent, high-quality author photo. You may also include additional photos, which are posted as "updates" on the consumer-facing Author Page.

Marketing Insights assesses only whether or not the primary contributor has a linked Amazon page with a photo and bio, not the quality, accuracy, or completeness of the data.

Other items to consider

Use the Amazon Author page to put up-to-date author information and ongoing activities where potential buyers are likely to find it.

• Update the bio regularly with new information and upcoming releases.
• Link to the author’s blog feed, if applicable.
• Upload short videos as available (e.g. speaking engagements or book trailers).
• List upcoming events (especially around book releases).
• Also create and/or update the Amazon Author Pages for any international markets you sell into. (Currently Amazon supports Author Pages in the US, UK, Germany, and France.)

Authors must have an Author Page in order to qualify for an Amazon Author Rank.

References & Resources

• Author Central portal [Amazon (US)]
• Managing Your Author Profile [Amazon help]