Priority Metadata Gaps

The Priority Metadata Gaps report highlights titles with high activity and demand but under-optimized product pages. These are titles that already have consumer attention, and where you have a great opportunity to easily improve your conversion rate and see more sales.

Why does this matter?

Product pages should include as much marketing information and detail as possible. A lack of marketing content negatively impacts the consumer experience, discovery, and sales; and Amazon is more likely to feature titles in search and automated merchandising programs if all marketing assets are provided.

Now what?

Check the Product Page Scorecard for each title to get a detailed analysis of what’s missing and what can be improved, and take a look at the Amazon product page to see the consumer experience for yourself.

See our additional help documentation for specific recommendations to optimize your product page for discovery and conversion.

• Key marketing and metadata assets
• Description length and content
• Description structure and formatting
• Keyword suggestions